The Blog!
The Aim Up Digital blog features a range of articles written by a powerhouse of Women in business.
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How To Scale Your Brand Using TikTok
Why TikTok? TikTok has quickly become one of the most powerful and influential social media platforms, with over a billion active users worldwide. As a brand, tapping into the massive audience and unique content creation opportunities on TikTok can be
How to create emails that convert into sales
If your emails are being left unopened by your subscribers theres probably a good reason why! Think about how many emails you receive per day and why you choose to open certain emails. Better yet, what makes you actually OPEN
10 Reasons Why Every Business Needs Email Marketing
In an era dominated by social media, search engine optimization, and ever-evolving digital marketing tactics, it’s easy to overlook one of the most powerful and enduring tools in the marketer’s arsenal: email marketing. Email marketing may seem old-fashioned compared to
The Ultimate Guide: How to Get Your Website Ready for Black Friday
Introduction Black Friday is a retail extravaganza that has taken the world by storm. Originating in the United States, this shopping holiday marks the beginning of the holiday season, with shoppers flocking to both physical and online stores in search
Crafting a Captivating Christmas Marketing Campaign: A Step-by-Step Guide
The holiday season is the perfect time for businesses to get into the festive spirit and connect with their audience in a meaningful way. A well-executed Christmas marketing campaign can help boost sales, strengthen brand loyalty, and spread holiday cheer.
Get your website on the first page of Google
Imagine a world where your ‘ideal ready to take action audience’ finds you on the first page of Google 👏🏼 It isn’t easy, but it is possible. WE HAVE DONE IT 🙌🏻 As a web design agency & digital marketing
Mindset Reset
Is it possible to Achieve Overall Health and Well-being? Absolutely! Achieving overall health and wellbeing is quite possible and is actually a very achievable goal. The key is to create a balanced lifestyle that incorporates healthy eating, regular exercise, and
How to build a personal brand in 2023
Building a personal brand is important for anyone who wants to establish themselves as an expert in their industry or stand out in a crowded job market. Your personal brand is essentially how you are going to show up to
How to Create A Profitable Shopify Store in Days Without Knowing Any Code
Among all the other things rising lately like inflation, taxes, my pant size (hello, holiday weight!) I can guarantee that ecommerce sales are right there with them. Since the pandemic in 2020, ecommerce has been growing consistently with no end
The Value of Recognising and Aligning our Value Systems
Have you noticed that you are automatically drawn to some people, but you also find that you are wary of other people, but not sure why? One of the biggest guiding factors in everything we do is our value system.
How to get your brand seen by the right people
You might be trying to go viral on Instagram Reels or TikTok in an attempt to get your brand seen by more people online. Although social media gives you the opportunity to get your brand seen by the masses it
Your Network is your Net Worth
There is nothing more valuable to an entrepreneur or business owner than her network. Whether it is her network of clients, colleagues or industry friends, the power of connecting with other people is not to be overlooked. This is probably
Why you should keep your website secure by not including email addresses
Providing an email address on your website may seem like a good way to provide customers with a way to contact you. However, including an exposed email address on your website can open up numerous security risks. Today, we’re going
How do we manage self-care as the busy Woman?
I can recall being outside at 10pm hanging out the washing one night as my husband came out to me and asked what an earth I was doing. I literally needed tooth picks to hold up my eye lids. Yet
Tips for building a successful business online
Starting your own business is risky and does not always lead to success, but with the right strategy, clearly defined values and persistency anything is possible. To give your business the best chance of being a success follow our tips to building a successful business online.
Website Goals and Objectives For Your Small Business
Setting goals are an important part of your business marketing strategy, and how we measure our online success. When building and designing a website it’s easy to skip ahead to the creative parts, like designing your websites homepage and picking
How To Plan Your Content To Save You Time & Stress
Creating content is a time-consuming process, believe me I know! The process of creating social media content can be daunting for most people who aren’t social media experts or fully knowledgeable of the ins and outs of social media marketing.
How To Write Copy That Converts
Website visitors don’t have time to read anymore! With the efficiency of technology, we all want our information quickly and succinctly! A lot of businesses try to fit as much information as possible onto their webpages as they want to
Website Design Trends for 2022
New website design trends surface each year, and 2022 is no different! With the demand for a website to be no less than perfect having a website that is modern, unique & ‘trending’ in design is every online business owners
This is why you should define your content format mix!
THIS is why you should define your content mix for social media! 😵💫 Your social media content can act as the mirror into your business and brand! 🪞 This is how you educate, inform and inspire your audience! It is
Benefits of sending a welcome email!
Do you have a welcome email for your new subscribers? 🤔 So you’ve got your website and email marketing platform set up, now it’s time to think about creating an automated welcome email for your subscribers! 📧 Welcome emails are
Your website is your most important selling tool!
Your website is your biggest selling tool! 👏👏👏 With the rise of social media, most businesses are turning to these platforms to help them sell! 💸 We’ll let you in on a secret! Social media platforms are not selling tools,
How to use hashtags effectively for social media!
How do I use #hashtags? 💭 So you’ve got your content and caption ready to go, now it’s time to think about hashtags! 🤔 Does the mention of hashtags make you fall into a pit of overwhelm and spiral into
How to create a consistent message across your selling platforms
Are you struggling to sell across your online platforms? 😰 Having an online business doesn’t just rely on your sales skills! You need to consider how you position your business amongst your competitors, how you communicate and advertise across online
This is why you need a business blog!
Extra! Extra! Read all about it! 📣 Are you wanting to grow your online community, increase your website traffic and become a trusted industry leader? 🤩 Introducing… your business blog! 🎉 Business blogging is another great way to market and
How to increase value for your customers online!
Are you struggling to build a loyal customer base? 😞 Brand loyalty is becoming increasingly harder to maintain and grow due to the vast amount of businesses who are online! 📈📉 Online customers don’t receive the same amount of attention
3 Tips To Re-Align Your Business Branding!
Brand alignment is becoming increasingly challenging with so many digital channels to consider when marketing your business 😣 Although overwhelming and challenging, maintaining consistent and aligned branding is so important for business success and exposure ✅ So why does this
3 Common Web Design Misconceptions!
But web design is easy right?! 🤔 This is one of the many misconceptions about the web design industry that we hear so often! 👂 Having an online presence has become so important for businesses and brands who are wanting
How to find your brand voice!
Having an authentic brand voice is the KEY to consistency across your social media channels and your website! 📣 But what is a brand voice? 🤔 A brand voice is the distinct and recognisable personality of your business communications! A
5 reasons why we love WordPress! 😍
At Aim Up Digital, WordPress is our favourite website platform! 🤩 WordPress ensures easy usability and versatility for all individual users and their website needs! 💻 BUT that’s not the only reason why WordPress is the best website platform! 😲
Benefits of a Monthly Social Media Report!
Do you track your social media progress every month? 📈 Tracking analytics and reporting every month is a valuable asset for your social media channels! These are our TOP 5 reasons why you should conduct a social media report every
What should be included ‘above the fold’!
Capture your visitor’s attention in 15 seconds! ⏰ The ‘Above The Fold’ section of your website is your visitor’s first point of contact, making it the most crucial part of your website! 💻 We’ve created 6 KEY tips to ensure
Systems we love to help keep Aim Up Digital running!
These systems make our lives so much easier! 😍 Having specific systems in place is KEY to keeping your business running smoothly and efficiently! 👏 We wanted to let YOU know what our favourite systems are at Aim Up Digital!
5 Reasons Why We Love Shopify!
At Aim Up Digital, we love Shopify! 😍 Shopify ensures your products are front and centre on your website to let your customers shop with ease! 🛍️ BUT that’s not the only benefit! 🤩 These are our top 5 reasons
Introducing.. Our Social Media Strategy service! 👩💻
Do you have your social media channels up and running but you lack consistency, time, and direction? A social media strategy is key to upping your social media game! 🤳 Communicating effectively & successfully to your social community can be
How to create a memorable online shopping experience
Browse, add to bag, buy! Does this sound familiar? 🛍️ So many of us love our online shopping, especially in these current times! But what truly gets us to purchase from a specific website? 🤔 A memorable online shopping experience
Copywriting tips for your ‘about’ page
Do YOU find it hard to talk about yourself? 📣 Without a plan, setting up and writing your about page can make your copy seem stiff, stilted and just plain awkward 😬 This can lead to visitors exiting your page
How to build your mailing list via your website
5 Call-To-Action ideas to grow your mailing list fast by using your website! 📧 It’s no secret that your website is one of the top platforms for increasing brand awareness and helping you build your online presence! Let’s be honest,
Can website design affect your SEO ranking?
Have you got your SEO plan in place but your website isn’t converting? 😔 We’ll let you in on a secret, your website design is probably the thing that’s dragging you down! 💻 BUT why? Great websites are built with
Website tips to help decrease your bounce rate
“Why do I have such a high bounce rate?” 🤔💭 When you’re taking a look at your website analytics you might scratch your head in confusion about your bounce rate 😕 PRO FACT: Your bounce rate is when a visitor
How to make a lasting impression on customers with your website
As a business owner, you have your web design looking shiny and new, with a stunning logo to match, but your online journey shouldn’t end there! How you use your website is key to customer conversion and increased sales
How to easily define your website requirements and vision
Sometimes it can be hard to know exactly how you envision your website. We have now made this SO MUCH EASIER for business owners with our ‘Website Design Quiz’.
