Website tips to help decrease your bounce rate

“Why do I have such a high bounce rate?” 🤔💭

When you’re taking a look at your website analytics you might scratch your head in confusion about your bounce rate 😕

PRO FACT: Your bounce rate is when a visitor “bounces” from a web page. They have simply left the page and site after only viewing one page 😭

High bounce rates can indicate poor user experience and affect the growth of your business! To help you out, we have put together five tips to stop your customers from bouncing away! ⛹️

💻 Tip 1 = Have a fast loading website
A slow to load page is a big no-no for decreasing your bounce rate! 🤩 PRO tip: A fast site speed is a key factor for ranking higher on Google! A fast website shows that you value user experience and your visitor’s time ⏰

💻 Tip 2 = Optimise your website for all devices
From previous posts, you may know we push for mobile optimisation! If your website hasn’t been optimised, it won’t look good on mobile + it won’t load fast either. This is the recipe for a high bounce rate 🍳

💻 Tip 3 = Have a clear call to action
Visitors should be locate your call to action in a matter of seconds when being on your page! It should be clear and compelling so your visitor is enticed to click on it straight away 🖱️

💻 Tip 4 = Only use a small amount of promotions or ads
Visitors don’t want to be bombarded with ads or promotions which they simply don’t care about! Being visually overwhelmed can cause visitors to immediately bounce off your website and decrease their user experience 😵

💻 Tip 5 = Have a simple navigation (sticker headers)
Visitors should easily and effortlessly find the information they’re looking for! A simplistic and clear navigation will reduce the chance of visitors bouncing from your site and boost customer conversion 📈

Just remember everyone has a bounce rate but making these simple changes can really help improve it! 🤩