Brand alignment is becoming increasingly challenging with so many digital channels to consider when marketing your business 😣
Although overwhelming and challenging, maintaining consistent and aligned branding is so important for business success and exposure ✅
So why does this matter? 🤔
Consistent branding is all about recognition for your customers! Customers value cohesiveness across channels including social media, websites and advertisements 💻
It’s time to crack the code on brand alignment! This is how you can realign your business branding and boost your audience:
1.Take control of your brand voice ~ Identifying and taking control of your brand voice is so important for business branding! It is incredibly important to have a consistent brand voice across your digital marketing channels to boost brand familiarity and awareness online. Your brand voice is also incredibly important in communicating with your audience! It’s time to examine who your target audience is and what truly resonates with them – consider how they speak and what other brands they interact with 📣
2. Utilise your brand story and mission statement ~ Every brand has a story explaining how and why they exist! This is typically in conjunction with a mission statement that states what the brand is always working towards. These are two key factors in re-aligning your business branding. You should utilise both of these factors as the basis for your branding. All communication, content and interaction must follow your brand story, reflect on your mission statement and work towards your future brand narrative 📖
3. Consider your internal branding and communications ~ Your internal branding and communications are just as important as your external branding to your customers! The way you communicate as a team, create blog posts (like this one) and post in your online community must be as consistent as your outgoing messages. Your internal branding and communications all add up to how you show up for your customers and the cohesiveness of your brand identity 🏢
Does your business branding truly reflect your business? Let us know in the comments if you’ll be using any of these tips to level up your branding! 👇
