Laura Sunley, Author at Aim Up Digital

Laura Sunley

How To Write Copy That Converts

Website visitors don’t have time to read anymore! With the efficiency of technology, we all want our information quickly and succinctly! A lot of businesses try to fit as much information as possible onto their webpages as they want to impress their visitor with all of their products/services. To write effective and engaging website copy, …

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This is why you should define your content format mix!

THIS is why you should define your content mix for social media! 😵‍💫 Your social media content can act as the mirror into your business and brand! 🪞 This is how you educate, inform and inspire your audience! It is vital that your content truly reflects you and is valuable to your audience ✅ We …

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Benefits of sending a welcome email!

Do you have a welcome email for your new subscribers? 🤔 So you’ve got your website and email marketing platform set up, now it’s time to think about creating an automated welcome email for your subscribers! 📧 Welcome emails are an incredibly important tool for creating a pathway of communication between you (and your business) …

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Your website is your most important selling tool!

Your website is your biggest selling tool! 👏👏👏 With the rise of social media, most businesses are turning to these platforms to help them sell! 💸 We’ll let you in on a secret! Social media platforms are not selling tools, they’re marketing tools! 😱 Your website is the first touchpoint for any potential customers to …

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How to create a consistent message across your selling platforms

Are you struggling to sell across your online platforms? 😰 Having an online business doesn’t just rely on your sales skills! You need to consider how you position your business amongst your competitors, how you communicate and advertise across online platforms 💻 This can all be built with an effective and structured messaging strategy! 💬 …

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This is why you need a business blog!

Extra! Extra! Read all about it! 📣 Are you wanting to grow your online community, increase your website traffic and become a trusted industry leader? 🤩 Introducing… your business blog! 🎉 Business blogging is another great way to market and grow your business alongside your email marketing and social media channels 📥 And that’s not …

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How to increase value for your customers online!

Are you struggling to build a loyal customer base? 😞 Brand loyalty is becoming increasingly harder to maintain and grow due to the vast amount of businesses who are online! 📈📉 Online customers don’t receive the same amount of attention and experience as they would receive in-store so it is incredibly important to offer your …

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3 Tips To Re-Align Your Business Branding!

Brand alignment is becoming increasingly challenging with so many digital channels to consider when marketing your business 😣 Although overwhelming and challenging, maintaining consistent and aligned branding is so important for business success and exposure ✅ So why does this matter? 🤔 Consistent branding is all about recognition for your customers! Customers value cohesiveness across …

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